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Loelle Organic Beauty Stockholm

We are Loelle

We strive to bring out the best in our products - fully organic and cruelty free of guaranteed quality - we can proudly assure our customers they make the right choice using our beauty products to help take care of their bodies.

We began in 2012 and are now the largest Swedish organic oils company. Our company is named after our founder’s daughter and stands for love, life and passion, which are three values which we base our whole business around. We aspire to make the world more equal for our producers. Therefore we get all of our argan oil directly from a women's cooperative in Morocco which are ECO-certified by both ECOCERT and USDA. Working directly with our producers presents us with an opportunity to be transparent and to adapt after their needs without having to deal with a third party.

Loelle stands for Love, life and passion

Loelle Organic Beauty is proud to be a cruelty free company.
All of our own brand cosmetics are certified as not tested on animals under the Cruelty Free International Leaping Bunny programme, the international gold standard for products that are free from animal testing.

We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also open to independent audit. For more information about the Leaping Bunny and Cruelty Free International, please visit crueltyfreeinternational.org


about us
  • All cooperatives that we have selected all carry the ECOCERT, COSMOS or USDA certification.
  • We do not add chemicals, parabens, alcohol or artificial colors.
  • We get all of our raw materials through direct collaboration which we base on mutual respect, transparency and equity. This allows us to stay in touch with our producers to meet their needs.
  • In order to prevent global warming and to reduce toxic waste we do not use any heavy metals, only use recycled materials for our packaging and we make our products both vegan and by hand.